Chapter three · How We Deliver

The model
isn't speculative.

Five revenue streams. Five live funding routes. A three-phase delivery plan that takes us from feasibility to scaled adoption.

01 · Revenue 02 · Funding 03 · Delivery
01 · Revenue streams

Revenue in an
unlocked market.

Based on existing funding routes and emerging trends in AI procurement. Each stream is already proven in other markets — we execute them first in an untapped regional one.

Stream 01

Government AI readiness contracts

Local councils need AI integration strategies, training and support. These contracts already exist in larger authorities and will reach rural counties next. ShropshireAI is positioned as the local partner to deliver them.

Stream 02

SME AI consultancy & implementation

SMEs don't have AI strategies but will need them to remain competitive. Structured adoption frameworks delivered locally — with ongoing partnership, not one-off consultancy.

Stream 03

AI partner network & referrals

Rather than competing with AI providers, we partner with them. Commission-based revenue from pre-vetted providers keeps the model agnostic and trusted while monetising implementation at scale.

Stream 04

AI research & impact studies

Council, sector body and private funding for AI productivity trials and adoption case studies. These build the proof points everything else depends on — and generate the PR that positions ShropshireAI as the leading regional AI authority.

Stream 05

Training, events & membership

AI education and strategy workshops for businesses, councils and industry groups. Immediate revenue, long-term relationships, and the foundation of a sustained county-level network.

02 · Funding landscape

The funding is
already moving.

Five live funding routes the work is built to access. Each has different eligibility, different consortium requirements, different timelines.

01
Innovate UKBridgeAI
£100m programme to accelerate AI adoption in priority sectors including agriculture and creative industries. Grants of £25k – £200k. Open to consortia. Direct fit for the agriculture and heritage strands.
02
MHCLGLocal AI
Launched March 2026 to support AI deployment in local government. Council-led with delivery partners. The natural home for the public sector strand.
03
HMGIndustrial Strategy AI programmes
£150m across multiple regional initiatives, with emphasis on adoption and skills outside the major cities. Strong fit for SME-facing work and county-level coordination.
04
UKRI / Alan Turing InstituteAI Skills for Business
The AI Skills for Business Competency Framework and associated funding for SME capability building. Supports the training and education strand directly.
05
HM TreasuryUK Shared Prosperity Fund successors
The replacement schemes for UKSPF retain a regional adoption focus. Useful for cross-sector coordination and pilot project funding.

The first practical job: map which routes each Shropshire partner could realistically access — turning a national funding landscape into delivered projects in this county.

03 · Delivery model

What the work
actually looks like.

A three-phase model delivered in sequence. Feasibility funds the credibility. Pilots fund the proof. Scaled adoption funds the business.

Phase one

Feasibility

Six months

Map AI readiness across the four strands. Identify the practical applications that could be deployed first in each. Confirm partner institutions, sector bodies and anchor organisations. Produce a regional AI adoption roadmap specific enough to be fundable.

Phase two

Pilots

12 – 18 months

Three to five concrete pilot projects, at least one in each strand. Each with a named partner, a measurable outcome and a clear funding route. A precision agriculture trial. A productivity programme for independents in a town centre. A heritage interpretation project. An AI adoption project with a local authority. This is where the proof points come from.

Phase three

Scaled adoption

Years 3 – 5

With pilots delivered and proof points in place, ShropshireAI becomes the sustained regional AI partner for any adoption funding flowing into Shropshire across the next five years. Embedded relationships across councils, sector bodies and anchor institutions. A replicable model for similar counties.

Each phase is self-sustaining. Each one earns the right to the next.